ABOUT US

La Fermière is a thriving and dynamic family business founded in 1952 in the charming city of Marseille, France. From its beginning, La Fermière has passed on its traditional savoir-faire: combining the finest ingredients to create delicious, indulgent, and all-natural premium yogurt and desserts. Since 2017, we have developed our presence in the American market in both retail and foodservice. We are seeking a dynamic and results-driven Area Sales Manager to drive sales and foster strategic partnerships in Southern California.

JOB DESCRIPTION

La Fermière is looking for an Area Sales Manager based in Southern California to support the food service channel development (working with management companies, distributors, chefs, F&B managers..) & retail.

As the SoCal Area Sales Manager, you will be responsible for developing and executing sales strategies to promote La Fermière’ s products and expand its customer base in both food service and retail (70-30%).

It requires a strong and motivated person that needs to be 80% of the time on the field to reinforce and develop the brand presence.

Working closely with the West Coast Sales Manager, you will help to identify new business opportunities, build relationships with key stakeholders, and drive revenue growth based on the strategy. This role requires a strong understanding of the food industry, exceptional communication and negotiation skills, and a proven track record in sales development.

RESPONSIBILITIES

• Collaborate with the West coast team to define sales objectives, develop strategic plans, for both retail and the food service (hotel, corporate cafeteria, coffee stores, country clubs…).

• Proactively identify and pursue new business opportunities, including retailers, foodservice customers to expand La Fermière’ s market presence.

• Conduct weekly field visits (3-4 days) to current food service clients and prospects.

• Support the development of business in areas like Las Vegas, Nevada, and Colorado.

• Build and maintain strong relationships with existing and potential customers, distributors, and industry partners to maximize sales and ensure customer satisfaction.

• Monitor and analyze sales data, track performance against targets, and provide weekly reports/presentation and updates to the management team, highlighting areas of success and areas for improvement.

• Represent La Fermière at industry trade shows, events (demos), and networking opportunities to generate leads, increase brand visibility, and foster business partnerships.

REQUIREMENTS

• Bachelor’s degree or more in Business Administration, sales development is required.

• Bilingual (French – English) is a plus but not mandatory.

• Proven 2-3 years’ experience in business sales development, preferably within the food or beverage industry.

• Strong interpersonal and communication skills with the ability to build relationships and negotiate effectively.

• Strategic thinker with the ability to analyze market trends, identify opportunities, and develop sales strategies accordingly.

• Self-motivated and results-oriented, with the ability to work independently and as part of a team.

• Excellent organizational skills and attention to detail.

• Ability to travel nationwide in the US

• Driving license mandatory

• Available for at least 12 months

ADDITIONAL BENEFITS

• Comprehensive health insurance coverage, including medical, dental, and vision plans

• Generous retirement savings plan with employer matching contributions

• Flexible work hours and remote work options

• Fun and inclusive company culture with regular team-building events

• Opportunities for career growth and advancement within the organization

If you are passionate about premium food products, are a dynamic team player, and are excited to contribute to the growth of a renowned brand, we invite you to apply for the position, we would love to meet you. To apply, please submit your resume, cover letter, and any relevant supporting documents to alexis.raux@lafermiere.com.

Join La Fermière and be a part of our journey to bring exceptional dairy products to consumers across the United States.